presspauseplay :: check out this documentary, download for free

The pay-what-you-can model of sharing files digitally has taken off in the independent music scene as of late, but I think this is the first time I have seen a feature-length film made available for free, as a download, with merely a few links to buy or donate next to those to download free. Of course, PressPausePlay  is all about the digital revolution, the changing face of art and artist, the waxing and waning levels of quality and artistry available to the consumer, and the accessibility of this art, so it makes perfect sense to defy the accepted suggestions of consumerism in the film "industry" and forego tradition.

{stills from http://www.presspauseplay.com/}

PressPausePlay is relevant to anyone in a creative field: from graphic designers to photographers, musicians to filmmakers, artists in general. Hoever, it's larger potential effect is the consumer, who may now begin to understand the difference between music and the "music industry," or a singular, independently produced, released, etc. feature film compared to the "film industry." Consumers who may not be able to hear the difference between the quality of Motown and the auto-tune of today.

According to Radon, the Creative Group responsible for the film,

The digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunities.

But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity?

These Radon folks, a self described "group of nice guys and girls that prefer genuine over {over}polite, ping-pong over Guitar Hero and a home cooked meal over lunch at the restaurant," seem to have it all figured out. By interviewing some of the more prominent creatives of the digital era, from Moby to Seth Godin, Sean Parker, co-founder of Napster and Amy Phillips, editor at Pitchfork, directors David Dworsky and Victor Köhler are able to distill a collective idea, rising above the collective cacophony: the industry as we know it is collapsing, we as artists have a rare opportunity to move forward on our own terms. The task at hand is being the speck of quality in the black hole of digital dissonance.